MEET
ALICJA
Pushing Boundaries,
Powering Growth.
Hi! I'm Alicja Spaulding.
I turn strategy into action, innovation into impact, and adaptability into strength.
Connect with me
Kicking off my career in the music industry during the height of digital transformation, I quickly learned that success was about staying ahead, adapting fast, and seeing opportunities before they arrived.
As a marketing executive, I’ve spent 18+ years helping businesses and leaders turn change into a competitive edge. Working across CPG, food service, hospitality, professional services, manufacturing, and entertainment, I’ve built strategies at the intersection of transformation and disruption…turning industry shifts into opportunities.
My experience ranges from building marketing teams from the ground up to leading diverse cross-functional groups, all while executing on strategies that respond to the competitive landscape that consistently deliver positive long-lasting results.
I believe in creating agile, nimble organizations that can embrace new technology and shift gears when needed because in today’s world, adaptability is the key to growth.
I’ve scaled marketing teams into growth engines, delivering 2X to 5X revenue gains for 8 to 9 figure organizations with next-gen strategies that transform industries.
Success in marketing comes from leading the charge, not chasing the competition.
Highlights of My Career
Launched 200+ products across retail, food service, and eCommerce, setting new standards for speed and efficiency through technology-driven processes that outpaced the competition.
Secured a company with five consecutive years on the INC 5000 list, proving my ability to architect and sustain high-velocity growth in fiercely competitive markets.
Integrated real-time AI personalization across multiple channels, boosting email CTR, reducing cart abandonment, and increasing conversion - proving that when data meets strategy, revenue follows.
Transformed complex engineering into market dominance by leading a patented product from concept to commercialization. Merging cutting-edge robotics with strategic positioning to create value.
Partnered with IT to engineer a new first of its kind API, integrating multi-location POS data with customer loyalty insights, creating higher in-store sales and revenue growth.
Disrupted the music industry’s approach to fan engagement by partnering with MTV Canada and Habbo Hotel to launch a novel interactive music campaign for one of the world’s best-selling artists.
